Helcim
Marketing Design Collection
Motion social media illustration events ADS PRINT -
A collection of my favourite work from nearly 2 years with the Helcim Brand Design team.
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Supported the marketing team with visual direction and quick-turn design for campaigns and events.
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Strengthened brand recognition across channels
Drove higher engagement on social platforms*
Produced a high volume of A/B testable HTML5 ads, helping reduce cost per lead*
Sharpened the brand’s visual direction for future development
2000 cans of Das Helcim Hefe sold
*(metrics confidential)
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Rodolfo Ferro Casagrande – brand direction
Jeff Merkel – content & motion design direction
Kaitie Weaver – brand strategy
People of Helcim – inspiration and ideas
Acrylic logo set against a gradient wallpaper, establishing the brand feel the moment you step off the elevator.
Motion
A suite of Lottie animations that enhanced clarity and interactivity on the company website.
Digital Ads
Social Media
Animated job posting GIFs designed to connect with the right audience.
Blog Graphics
How to trace an ACH transaction?
Packaging
Das Helcim Hefe beer label for a brand awareness campaign, helping drive the sale of 2,000 units during Calgary Beer Fest 2022.
Events
Smash Booth Event
“Reader Roulette” – an event engagement game I built from scratch.
Created bold t-shirt and banner graphics for Calgary Pride Parade 2022, featuring “LOVE” lettering extracted from the Helcim logo (see VLOG)
Designed bus stop ads for Helcim’s first outdoor campaign.
For the same campaign, I designed my very first billboard.