In Krakow’s competitive city-center sightseeing market, vendors rely on hand-held price boards to catch the attention of passersby and close deals on the spot. However, most boards are homemade and uninspired, presenting an opportunity to create a standout, professionally designed pricing board—one that grabs attention, engages with the audience and clearly communicates the offer.

Art Direction and Design

I designed a bold, eye-catching price board with a bright yellow front to grab attention and spark curiosity. It features engaging illustrations, clear typography, tour language flags, and icons highlighting key service features. The back uses color-coded routes to support live explanations and visually map out tour options. To replace the flimsy, home-printed look, we selected matte vinyl over 5mm PVC—durable, weatherproof, and professional. I also recommended matching t-shirts and business cards to build trust and drive follow-up bookings.

• 11%+ increase in sales compared to the previous season

• Boosted employee morale, leading to stronger work engagement

• Highly positive feedback from industry insiders