Boxing the Helcim Smart Terminal — Bartosz Jaskolski

Boxing the Helcim Smart Terminal

Packaging    Layout    Structural Design    Print

Over 1,500 sold and counting—this milestone product packaging for Helcim was a true team effort. Gina Gong’s* custom icon set captured the brand’s vibe, and Manpreet Singh’s 3D renders brought the Smart Terminal to life.

*An unofficial data.

My role? I designed the layout, refined every detail, and led the team to align with Helcim’s vision. Every choice reflected the brand’s spirit: bold, clever, soulful, and built to support small businesses.

The background gradient features three of Helcim’s four primary colors—Purple, Peach, and Yellow—plus one vibrancy boost: Grape. From top to bottom: Purple, Grape, Peach, Yellow.

To create a continuous unboxing impression, the device on the sleeve matches the real one inside, size and angle included.

The hardest part? Finding the right feel. After testing dozens of gradients, I built one around "Grape"—a vibrant, feel-good colour that captured the brand’s energy. With the terminal powered on, the first impression feels clear, modern, and ready to deliver.

One of my sketches from the planning phase.

While designing the sleeve, I noticed a chance to improve the default box structure and make it feel more intentional.

Accessory boxes that once competed for attention were moved beneath the device, raising the screen to sit flush with the box edge. Paired with white space around the terminal, the layout creates a cleaner, more thoughtful unboxing—and a stronger first impression.

Refined Design for Rough Industry

Brand Design on Wheels