Refined Design for Rough Industry
Product Catalogue Layout Print Slide-deck The goal was to deliver a product catalogue and slide deck that showcase Steelhaus USA’s precision and industrial strength, with perforating products front and center. Clean layouts, a raw color palette, and detailed 3D renders matched the clarity, quality, and professionalism oil engineers expect—bringing the brand’s premium, technical spirit to life.
Front Cover – I replaced the “U” in Future with a single perforation charge. Ideally, I would have incorporated a 3D render capturing the moment of detonation to showcase what I call “The Quality of Action” (product working as expected).
For typography, I used Univers Next Pro—one of Steelhaus’s core typefaces. Its flexibility with widths and weights allowed for bold, dynamic layouts. On the cover, mixed weights and tracking reinforce a technical, industrial feel, while vertical headline placement adds fresh, innovative energy.
When the catalog is fully opened, the perforation gun systems ION SP and ION RP—the flagship products—take center stage.
Inside, the type system creates a clean hierarchy. Capitalized short headlines and product names emphasize strength and reliability—amplifying the brand’s authoritative presence.
Key features are grouped and highlighted, with safety and ease-of-use details in red—reinforcing Steelhaus’ commitment to safe and user-friendly design.
A business card is attached to the center of the first visible page—an intentional move designed to earn a prime spot on the client’s desk.
The salesman’s business card attached to the very center of the first page they see upon opening.
Selected, product-oriented slides from the presentation deck.